3D Printed FootwearConsumer Products

Zellerfeld to present new 3D printed shoe model in collaboration with Heron Preston

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Zellerfeld, an original fully 3D printed shoe brand, is presenting the next model, created in collaboration with American artist Heron Preston, at the Copenhagen Fashion Summit, the largest event for sustainability in Fashion.

Within the summit, Heron took part in a series called “Designer Challenge”, where he made it his task to come up with a sustainable solution for the footwear industry. He found his answer in Zellerfeld’s technology: 3D printing shoes using recyclable materials.

Daniel Bailey, known for the Instagram page “Conceptkicks”, was brought to the table to create the design. Conceptkicks is known for its shares and reposts of creations from designers around the world.

The new shoe incorporates key elements from all 3 entities involved. First, it represents Heron’s foot (Heron Preston often uses the Heron Bird on his merchandise) with the scale upper and the tread patterns with creases and pores.

It also incorporates an interesting sole design that Daniel Bailey created 4 years ago for his design series “Sunday sketches”. These are designs that he put out four years ago hoping to see them one day being produced.

“For Zellerfeld the three-sided collaboration is also amazing because not only do we love Heron and the famous brand he has built but also because Daniel’s work with Conceptkicks has motivated us to start building our 3D printers 4 years ago,” said Zellerfeld co-founder Cornelius Schmitt. “We are sneakerheads and every day when we saw those amazing designs he reposted every day we thought: We want to have them! This is why we started to build printers for those designers so that the world can buy them and not only look at them on Instagram. The fact that we now are in a collaboration with him is very special to us. Both Heron and Daniel are heroes in our world.”

Last but not least, the new 3D printed shoe incorporates an upper mesh and a comfortable wearable sole.

Zellerfeld is now in the process of figuring out production with several new printers called “The Monolith”. This also means the shoes are still not for sale. In the last few months, the firm has also worked with many other independent designers on new shoe prototyping.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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