Wayland Additive adds two senior sales leaders to expand its US presence
The UK-based manufacturer paired the hires with plans for a US applications facility
Wayland Additive has appointed two senior sales executives to build out its commercial operations in the United States. Adam Simons will lead sales in the eastern US, while Ryan Skradski takes on the western region.
The company also plans to establish a US-based applications facility alongside the expanded sales team.
Simons has joined Wayland Additive after more than a decade in additive manufacturing at Stratasys, Desktop Metal and TRUMPF. Skradski previously worked at GE, where he was involved with the company’s Concept Laser and Arcam technologies.
“This is not about selling machine capacity. It is about working alongside engineers, understanding the application, and being prepared to say whether we believe there is a genuine fit,” said Simons.
“Customers want to understand where it fits, where the business case exists, and whether it can solve a problem better than another manufacturing process.”
Wayland Additive’s NeuBeam electron beam process, which uses Active Charge Neutralization technology, addresses depowdering and powder-reuse limitations that constrain electron beam-based additive manufacturing.
Skradski said the technology could reopen applications customers had set aside. “There are applications that were investigated five years ago and abandoned because the material, process, or economics simply didn’t work. NeuBeam gives us a reason to look again.”
