---
title: "VM Podcast S3E2: for Velo3D the best offense is a good Defense"
url: https://www.voxelmatters.com/vm-podcast-s3e2-for-velo3d-the-best-offense-is-a-good-defense/
date: 2024-02-15
modified: 2024-02-15
lang: en
author: "Davide Sher"
description: "For this new episode of the VM Podcast, we welcome Brad Kreger, the new CEO at Velo3D, the largest US-based manufacturer of metal powder bed fusion 3D printers. Mr. Kreger..."
categories:
  - "Additive Manufacturing"
  - "Decision Makers"
  - "Metal Additive Manufacturing"
  - "VoxelMatters Podcast"
tags:
  - "top news"
image: https://www.voxelmatters.com/wp-content/uploads/2024/02/Velo3D-640x347.jpeg
word_count: 286
---

# VM Podcast S3E2: for Velo3D the best offense is a good Defense

For this new episode of the VM Podcast, we welcome Brad Kreger, the new CEO at [Velo3D, the largest US-based manufacturer of metal powder bed fusion 3D printers](https://www.voxelmatters.directory/company/velo3d/). Mr. Kreger joined Velo3D in December 2022 as the Executive Vice President of Operations and was tasked with transforming the company’s processes, consolidating them after a period of rapid – perhaps even too rapid – expansion.

![VM Podcast S3E2: for Velo3D the best offense is a good Defense. The new CEO Brad Kreger illustrates his strategy](https://www.voxelmatters.com/wp-content/uploads/2024/02/Brad-Kreger-Velo3D.jpg)Brad Kreger, Velo3D CEO

When Benny Buller, the company’s founder, stepped down as CEO late last year (he remains on the Board of Directors), Mr. Kreger stepped up. Today he is here to speak with VoxelMatters about his strategy to turn the company around, reassure investors, and “attack” the next phase of massive AM growth, starting with key Defense applications.

He intends to do this by leveraging the “industrialization” experience he matured working at large companies such as Thermofisher, where his responsibilities included taking startups and young organizations that had been acquired and bringing them through the industrialization curve.

In this VP Podcast episode, we touch upon many different topics, starting with how both human and machine processes were improved, by expanding the quality team, and how new EVP of Sales, Michelle Sidwell, came in to help to set the sights on the right target and regain strength on the commercial front by going after the ideal potential partners.

Kreger hopes that this newfound stability, along with an aggressive commercial strategy, will lead to more sales and a rapid turnaround in the financial analysts’ outlook. The Velo 3D stock is currently trading at an all-time low, but Kreger believes the company is “radically undervalued”.

*The audio content has been edited to add transitions and remove pauses and filler words.