Consumer Products

Viktor&Rolf Flowerbomb is latest perfume brand to 3D print exclusive bottle

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A new collaboration between ERPRO Group, VIKTOR&ROLF, and L’Oréal is using Carbon‘s Digital Light Synthesis technology to produce an exclusive 3D printed bottle for the Flowerbomb perfume.

When working on the Flowerbomb fragrance, Viktor&Rolf wanted to create something new. They dreamt of. a fragrance that had the power to spread a positive message. A profusion of flowers as a weapon to spread the world with beauty and fantasy and to transform the negative into positive. No technology could convey this message more clearly than 3D printing.

The new Viktor & Rolf project celebrates “Flowerbomb’s 15th anniversary”. Working with the L’Oréal teams, ERPRO produced 15 unique bottles. This limited edition combines traditional craftsmanship and new 3D technologies: the set is 3D printed using Carbon technology and each component is then polished and assembled by hand. The video was shot on ERPRO premises in Saint-Leu-la-Forêt.

Viktor&Rolf designed the sumptuous rose gold dress for the iconic Flowerbomb bottle, made of thorny branches and flowers. The $2,500 limited edition, one of only 15 pieces in the world, is contained in a luxurious calligraphied case hand-numbered in rose gold. It is meant to be object of pure desire for the most precious and explosive fragrance.

For this ultra-luxurious edition, the designers wanted flowers as spectacular as the flowers crafted for their Haute Couture garments. The flowers needed to be lavish and beautiful, but also thorny and bewildering. To produce this intricate design, traditional techniques were discarded and Viktor&Rolf focused on innovation. Using Carbon’s 3D printing technology, Viktor&Rolf combined traditional savoir fair to create the bottle’s new dress. The ornament is polished and perfected individually by hand and dipped in rose gold.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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