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Velo3D appoints Hull Xu as Chief Financial Officer

The company has also re-aligned initiatives to maximize cash flow and operational efficiency

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Velo3D, a leading metal additive manufacturing technology company for mission-critical parts, has made changes to its leadership structure and has re-aligned initiatives to maximize cash flow and ensure operational efficiency remains on plan. The company has appointed Hull Xu as its new Chief Financial Officer – replacing acting CFO Bernard Chung, who will leave the Company on April 29, 2024, following the acceptance of another opportunity.

Hull Xu brings more than 15 years of corporate finance experience in the technology industry, most recently with Cepton, as Chief Financial Officer as well as significant capital markets and investment banking experience at the Royal Bank of Canada, Barclays Capital, and GE Capital. He will be responsible for the company’s finance, accounting, treasury, corporate development, and investor relations activities. Mr. Xu holds an M.B.A. from the Haas School of Business at the University of California, Berkeley, an M.S. in Electrical Engineering from Stanford University, and a B.S. in Electrical Engineering from the University of California, Davis.

Additionally, Michelle Sidwell, the company’s Executive Vice President of Global Sales and Business Development has been appointed to the newly created position of Chief Commercial Officer to unify sales, product strategy, and the company’s customer service initiatives. She will now oversee the company’s sales, marketing, customer service, and business development organizations. Renette Youssef, Chief Marketing Officer, will also be leaving the company to pursue other opportunities.

“We are excited to announce the appointment of Hull as Chief Financial Officer. He is a highly accomplished financial executive who brings more than 15 years in financial, operating, and capital market experience to Velo3D, and his knowledge will be critical in the execution of our strategic priorities,” said Brad Kreger, CEO of Velo3D. “I would also like to thank Bernie for his dedication and guidance, especially over the last 6 months, as we positioned the Company for future success and wish him the best of luck in his future endeavors.”

“Additionally, we are also pleased to announce the appointment of Michelle Sidwell as our Chief Commercial Officer. Michelle has been instrumental in rebuilding our bookings pipeline in addition to working tirelessly to improve the success of our customers. We believe that by combining all customer-facing responsibilities into one organization, we will improve organizational efficiency, accelerate our ability to respond to customer feedback, and provide a comprehensive go-to-market approach,” said Brad Kreger. “Overall, I am very pleased with our strategic initiative execution so far this year. We are successfully rebuilding our backlog and pipeline as we booked $27 million in new orders since mid-December 2023. Also, our efforts to improve system reliability are paying off as we are seeing increased orders from existing customers while rapidly expanding our footprint in the defense sector. Finally, we are continuing to execute on our cost realignment programs to improve margins and cash flow.”

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