United Performance Metals (UPM) has officially rebranded its additive manufacturing division from UPM Additive Solutions to UPM Advanced Solutions. This transformation reflects the company’s commitment to expanding its expertise beyond additive manufacturing, emphasizing its growing capabilities in high-performance material solutions for aerospace, medical, and energy industries.
UPM Advanced Solutions is broadening its focus to include a broader range of advanced materials and services. While additive manufacturing remains a core part of its operations, the new identity highlights its ability to offer high-performance materials and customized solutions beyond traditional AM applications. This strategic shift ensures that the company can meet the evolving needs of modern industries that rely on innovation and cutting-edge material technologies.
The rebrand reflects UPM Advanced Solutions’ ongoing investment in technology, research, and development. By prioritizing material advancements and application-specific solutions, the company is strengthening its position as a key partner for industries that demand high-quality, precision-engineered materials. Customers can expect enhanced technical support, improved material processing capabilities, and continued excellence in product development.
With this transition, UPM Advanced Solutions intends to reinforce its position as a leader in advanced materials, including metal powders for AM and other types of metal feedstock. Customers can rely on the same trusted team and high-quality standards while benefiting from an expanded range of services and expertise. The rebranding marks a significant step toward future growth, enabling the company to support the increasing complexity of material demands across multiple sectors.
The official rebrand takes effect on February 19, 2025. Updates will roll out across the company’s website, marketing materials, social media, and customer communications to reflect the new identity.
