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Ultimaker relocates HQ, unveils new branding

The new headquarters will be based at Creative Valley in Utrecht, The Netherlands

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Dutch 3D printing company Ultimaker this week announced the relocation of its headquarters to Utrecht, a city in the central Netherlands. The move—along with a new branding strategy—are steps in the company’s continued expansion, which has been accelerating in recent years as the demand for professional 3D printing solutions has grown.

Founded in 2011 as a producer of desktop additive systems, Ultimaker has adapted and evolved within the changing industry to keep up with the needs of customers. Today, the company employs roughly 400 people and has 125,000 3D printers in the field (for reference, the company says that in 2017, it only had 67,000 units in the field). The company’s open source software, Ultimaker Cura, reportedly has 500,000 unique users per month and processes 1.4 million print jobs per week—a whopping 200% increase since last year.

“The strategic alliances we have formed over the last few years are boosting the adoption of 3D printing within the professional environment,” said Jos Burger, CEO of Ultimaker. “Compelling business cases from global enterprises such as Ford, L’Oréal, Airbus, Volkswagen Autoeuropa and Decathlon inspire others to embed desktop 3D printing in their professional workflow. We selected this brand new building as our headquarters because it is easily accessible for our employees and will support our ongoing growth as we attract new talent to help professionals innovate every day with 3D printing.”

Ultimaker HQ branding

The new headquarters is located in Creative Valley at Utrecht Central Station and will add to the company’s existing facilities and offices in Zaltbommel and Geldermalsen. In addition to relocating its HQ, Ultimaker has also unveiled new corporate branding in a bid to strengthen its identity as a B2B company.

“Ultimaker evolved in to a strong and reliable brand for professional use in such a short time and I am extremely proud of the entire team of internal and external stakeholders that helped us in this journey,” Burger added. “This is a great moment to also announce the rebranding of our corporate identity. The new logo and the other visual assets are designed with the fullest respect for our legacy and aimed to further strengthen Ultimaker as a B2B brand. We see it as a signal to the market and customers that we serve that we are a professional company committed to accelerating the world’s transition to digital distribution and local manufacturing.”

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Victor does not really exist. He is a pseudonym for several writers in the 3D Printing Media Network team. As a pseudonym, Victor has also had a fascinating made-up life story, living as a digital (and virtual) nomad to cover the global AM industry. He has always worked extra-hard whenever he was needed to create unique content. However, lately, as our editorial team has grown, he is mostly taking care of publishing press releases.

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