Consumer ProductsSports

NOW presents world’s first snowboard binding designed by AI

The A.I. BINDING prototype was then brought to physical life with 3D printing

Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community.

NOW, an innovative Swiss snowboarding products company (part of the Nidecker Group), and Addit-ion, a Barcelona-based studio of Artificial Intelligence design specialists, have unveiled the first-ever 3D-printed A.I. BINDING, entirely designed by Artificial Intelligence. Part of Nidecker Group, NOW is a rider-owned company, with the goal of improving snowboarding through creating innovative, relevant technologies for snowboarders.

To create a responsive binding, optimized for turning, NOW wanted to deliver maximum stiffness with the lowest possible mass. To make that happen, Addit-ion leveraged AI design and multijet fusion polymer powder bed 3D printing technology by HP. NOW contributed with their patented Skate Tech technology and the motherhouse Nidecker Group brought their extended knowledge of binding technology.

Together, the companies built a Load Case that would emulate the stress that bindings undergo during aggressive carving and turning, then used a minimal mechanical representation of Skate Tech to generate the ultimate shape around it, using Autodesk generative design software. This resulted in dozens of different outcomes to compare, with different materials and technologies. Finally, the teams decided that HP’s basic PA12 material would suffice for the concept model.

“This concept binding is the starting point towards the new paradigm of sports gear, where optimization algorithms and mass customization will grant unique and tailor-fit products for every specific need”, said Saulo Armas, Co-funder of Addit-ion.


“The result is the A.I. BINDING, the first-ever snowboard binding created by an Artificial Intelligence which – thanks to its design – is 25% lighter than current bindings.“ said Daniel Schmäh, R&D Director – Snowboard Bindings at Nidecker

However, choosing 3D printing as the manufacturing method for the product wasn’t a trivial decision. “With powder-based printing technologies, you don’t need any support material, and you can print almost any desired shape,” explained Said Oriol Massanes, artificial intelligence expert at Addit-ion “This gave the algorithm absolute freedom to think out the best outcome without any manufacturing constraints.”

3D printing also opened the door to re-design other parts of the binding, and most importantly opens the possibility of complete customization. “To see the result of this knowledge exchange is simply incredible!” said JF Pelchat, founder of NOW bindings.

Consumer Products AM 2024

This new market study from VoxelMatters provides an in-depth analysis and forecast of polymer and metal AM in the consumer products industry across the three core segments of the additive manufactu...

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services


Join our 12,000+ Professional community and get weekly AM industry insights straight to your inbox. Our editor-curated newsletter equips executives, engineers, and end-users with crucial updates, helping you stay ahead.