3D Printed FootwearConsumer Products

PUMA shows off 3D printed Uni Mostro at NYFW

The innovative design, created by ALIVEFORM, was displayed during the "Welcome To The Amazing Mostro Show" experience

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To bring back the iconic PUMA Mostro model, originally launched in 1999, the German sneaker brand organized a spectacular and dystopian experience event during New York Fashion Week, titled “Welcome To The Amazing Mostro Show”. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low-profile Mostro sneaker. During the event, the 3D printed Uni Mostro model created for PUMA by ALIVEFORM pushed the limits of what future Mostro sneakers may look like.

PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign that launched just before the show across digital and social channels. Noteable guests included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.

The Uni Mostro design created by ALIVEFORM for PUMA sports style, inspired by the original model, was created in collaboration with Team PUMA’s Alex Bloor and Daniel Taylor and fully 3D printed. It was worn by ASAP Rocky during the event.

Originally launched in 1999, ‘Mostro’ comes from the Italian word ‘monster‘. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the show’s star, the Mostro. Groundbreaking when it first launched, and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.

PUMA shows off 3D printed Uni Mostro at NYFW. Created by ALIVEFORM and displayed during the "Welcome To The Amazing Mostro Show" experience

Promising maximum flexibility and comfort, the Mostro is an utterly singular design for monsters and humans alike. The 2024 Mostro is constructed with a mesh upper, overlaying PUMA Formstrip in metallic silver, as well as an elastic strap closure and lycra liner.

Captured through the lens of photographer Chris Maggio in New York City, the campaign shows the Mostro through the daily lives of several unique city dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is now set for its re-entry.

PUMA shows off 3D printed Uni Mostro at NYFW. Created by ALIVEFORM and displayed during the "Welcome To The Amazing Mostro Show" experience

Joining the Mostro are a group of defrosted individuals embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Tourist. Just like the Mostro itself, these unexpected and bold characters are intended to stand out as different from the rest.

Groundbreaking in 1999, and a work of art today, the Mostro walks the line between sports and style, and now it’s back. Debuting in a Light Grey and Yellow colorway, the PUMA Mostro will be available at selected retailers worldwide including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, and END. Clothing and WORKSOUT starting January 13, 2024. For the 3D printed Uni Mostro, reach out to Shun Ping Pek at ALIVEFORM.

Research
Composites AM 2024

This new market study from VoxelMatters provides an in-depth analysis and forecast of the three core segments of the composites additive manufacturing market: hardware, materials and services. The ...

Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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