Maison 203 Opens Store in Venice and Launches New Oseléto 3D Printed Accessory
Conceived to celebrate the first Maison 203 store in Venice, it is part of Fritto Misto, the new collection of 3D printed design souvenirs inspired by playful imagination, far removed from monuments and tourist guides.
Treviso (Italy) 1st December 2016 – “Venice is a fish. Observe it on a geographical map. It looks like a huge sole lying flat on the sea bottom. How come this remarkable fish has swum up the Atlantic Ocean and settled right here?” It is through a fantastic upturn of maps and routes that writer Tiziano Scarpa takes us by the hand and leads us through the virtual maze of his beloved city, to explore a dream-like, yet incredibly real, vision of the lagoon and its inhabitants. And it is following this vision that Veniceborn Zaven leads us through Venice, through a new project developed for Maison 203 that will be officially presented at the next edition of Maison et Objet. In fact, Fritto Misto is a collection that happily reinterprets a poetic object that has often fallen into disgrace, i.e. the souvenir, starting from playful imagination that is far removed from monuments and tourist guides, based on apparently less significant Venetian features and, for this very reason, more authentic.
This is how Oseléto (lithe bird in Venetian) was conceived, where the memory of a trip is crystallised in a light object, that keeps you company, that is quickly associated with the pigeon, being the symbol of a minor Venice yet icon of St Mark’s Square. Square and linear geometrical shapes build volumes and play with the light, yet do not avoid references to the House Bird made famous by the Eames but do enjoy revisiting the theme proposed by the Boroullec Brothers for Vitra. Completely executed using 3D printing, Oseléto is the first Maison 203 home accessory and is available in 2 sizes, 14 cm H and 10 cm H.
The Fritto Misto collection of contemporary souvenirs – completed by brooches shaped as the typical Carnival masks known as Bautta and Moretta, the Venetian biscuit called buranello, inspired by the
Grand Canal curve, the mouse, the squid ring or the red mullet – was designed to celebrate the opening of the first Maison 203 store in Venice, near the famous Rialto Bridge, on Ruga Vecchia San Giovanni
419, where it is possible to browse the collection and purchase all the contemporary accessories and souvenirs made by the Venetian brand in collaboration with the most important Italian designers.
From digital reality to the concreteness of material through 3-D printing: contemporary jewel-making methods, where planning abilities, creativeness and algorithms combine in a perfect balance and lead to a potentially endless formal freedom.
Maison 203 – the brand created in 2011 as a result of the intuition of the international couple of designers Orlando Fernandez Flores and Lucia De Conti – designs, produces and distributes contemporary collections of jewels and accessories made using the innovative 3-D printing technology.
In Maison 203 design is the protagonist, and creativity is the synonym of design experimentation and interaction, thanks to the numerous collaborations with emerging and established design practices: from Giorgio Biscaro to Odoardo Fioravanti, from Matteo Zorzenoni to Giorgia Zanellato, from Marco Zito to Giulio Iacchetti, from Omri Revesz to Orlando Fernandez Flores.
True expressions of digital craftsmanship, the jewels and accessories made by Orlando and Lucia stand out for their small-scale production method that is typical of 3-D printing and the artisanal approach that distinguishes the refining process of each and every piece, that is chiselled and hand painted.
Technological and artisanal collections by the decisive personality and a strong aesthetical impact, Maison 203 creations – made of nylon and bioplastic, as well as special editions in steel and polished brass – are distributed on a national and international scale; they are also available at the online shop on the website www.maison203.com
Zaven studio | zaven.net
Zaven creative agency was founded in 2006 by Enrica Cavarzan and Marco Zavagno and is located in Marghera’s former industrial area, right opposite the Venice lagoon. As a multidisciplinary design studio, Zaven has based its research on the interaction between communication, art and design. Enrica and Marco teach in various design schools in Italy and overseas and are the founders – together with Giorgio Biscaro and Matteo Zorzenoni – of SomethingGood, a design brand that designs and develops home accessories drawing from “Made in Italy” craftsmanship.
