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Nick Estock is the new CEO of AddUp North America

He succeeds Rush LaSelle and has been with the company since 2021

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Nick Estock who has been with AddUp since 2021 stepped into the role of Deputy Chief Executive Officer earlier this year succeeding Rush LaSelle as the leader in North America. Estock has over 15 years of experience in the manufacturing industry and across multiple additive technologies and brings with him a visionary approach, emphasizing a relentless commitment to driving customer success and embracing cutting-edge technologies.

“I am honored to take the role of Deputy CEO for AddUp North America. Additive technology is not just a profession for me, it is a passion that drives me to push the boundaries of what’s possible” explained Estock. “I am proud to be at the forefront of this technology built on the 200+ years of industrial experience of Michelin and Fives. I feel privileged to lead our team in Cincinnati. I have witnessed this group deliver time and time again real industrial solutions to our customers’ most difficult challenges and I look forward to fostering our customer-first culture.”

Nick Estock, Deputy CEO of AddUp Inc.Estock is passionate about manufacturing and understands the hurdles customers face bringing products to market. With a background in design, product development, and new product introduction, Estock found success early on in his career with companies like GE Additive, Case New Holland and BAE Systems. Before joining AddUp, Estock held several leadership roles within GE Additive culminating in the Program Leader for its metal binder jet development where he oversaw the first production parts of the company’s binder jet platform.

Nick Estock is the new CEO of AddUp North America, he succeeds Rush LaSelle and has been with the company since 2021
The AddUp Inc. Team

“Nick brings with him a deep and intimate understanding of our customers’ unique challenges for the US Market,” said Julien Marcilly, CEO of AddUp. “His passion for manufacturing excellence and dedication to customer satisfaction aligns seamlessly with the company’s core values, setting the stage for an exciting chapter of growth and innovation.”

AddUp Inc. is the North American subsidiary for global metal additive manufacturing OEM, AddUp. The AddUp Solution Center is the additive manufacturing facility AddUp Inc. operates out of in Cincinnati, Ohio. This 20,000-square-foot state-of-the-art digital manufacturing facility is not only a demonstration facility but also provides metal AM printing services, POC production, AM consulting services and training for US customers in the aerospace, defense, medical and tooling industries.

In addition to being certified to ISO 9001 and AS9100, the AddUp Solution Center is the only AddUp facility with ISO 13485 certification which applies to suppliers of medical device components. This emphasizes AddUp’s commitment to the medical sector and strategic plan to be a credible support partner and supplier to manufacturers in the medical industry.

Estock was instrumental in instituting the AddUp Medical Advisory Board last year to further support this strategic initiative. With recent success including a FormUp acquisition by Armadillo Additive and a 510(k) submittal for the world’s first 3D printed toe joint replacement with Anatomic Implants, Estock and his team are well positioned to grow within the medical sector.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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