Mint Group, a themed fabrication and fit-out company operating across the Middle East, has acquired Generation 3D (G3D), a regional 3D printing firm, to bring large-format additive manufacturing directly into its production workflow. The deal is a strategic shift away from outsourced or parallel fabrication toward a model in which digital production, scenic construction, and installation operate under a single coordinated structure.

Amin Rashmani, Chief Executive Officer of Mint Group, outlined the acquisition as a fundamental change in how the company approaches production. “This is not just about 3D printing,” stated Rashmani. “It’s about how we rethink production. 

“Historically, fabrication, fit-out, and advanced production have operated in parallel. What we are building now is a model where these components are fully integrated, from design intent through to final delivery.”

G3D’s capabilities revolve around large-scale digital fabrication, including architectural elements, themed components, and detailed structures directly from digital models. 

According to Dominic Wright, General Manager of G3D, the technology removes several intermediate steps that traditionally added time and variability to complex builds.

“Today, we are producing full-scale architectural elements, themed components, and highly detailed structures that would be extremely difficult or inefficient to achieve through traditional methods,” said Wright.

“One of the biggest advantages is precision. When you are working with complex IP or highly detailed environments, accuracy is critical. With digital fabrication, what you design is exactly what you produce. We can significantly reduce production time by removing intermediate processes such as carving, assembly, and repeated refinement. The workflow becomes more direct, more controlled, and ultimately more reliable.”

Wright also highlighted materials development as an area of active progress, citing advances in fire-rated, durable, and recycled-content materials. “The future of this technology is not just about form, but about how responsibly we produce at scale,” he added.

With major projects across the region — including Warner Bros. World Abu Dhabi and Expo 2020 Dubai — Mint Group has built its track record on delivering under demanding conditions. As project volumes in Saudi Arabia and elsewhere continue to grow, Rashmani says the priority has shifted from raw capability to coordinated execution. “The expectation today is not just quality. It is consistency, speed, and control at scale,” he said.

G3D will operate alongside Mint’s scenic production and fit-out division, Code A, within what the company described as a unified production platform.