Microsoft’s Executive Vice President and Chief Marketing Officer, Chris Capossela, has joined the Formlabs board of directors as part of the 3D printing company’s growth strategy. Capossela will lend his deep marketing expertise, technical background, and enthusiasm for 3D printing as Formlabs continues expanding globally and presenting new SLA and SLS solutions that help to lower the barrier of entry to 3D printing.
“Chris Capossela’s skills and experience will complement the board as we help guide Formlabs in the expansion of its ecosystem on a global scale,” said Formlabs Co-Founder and CEO Max Lobovsky. “Microsoft is one of the best and largest B2B technology companies in the world. We have so much to learn from Chris about how to bring technology solutions to a huge range of customers.”
Capossela has over 30 years of experience at Microsoft, where he oversees marketing for the company’s consumer and commercial businesses. Throughout his tenure, he has held multiple leadership positions and has overseen the development of new business opportunities and customer experiences that have contributed to Microsoft’s remarkable growth. His vast experience working with hardware, software, and services while driving customer engagement and creating brand love will benefit Formlabs as the company continues its path to global expansion.
I’ve seen the potential of 3D printing firsthand. Formlabs is a standout in the 3D printing industry with a growing, innovative ecosystem of printers, software, accessories, and materials that will advance adoption of the technologyChris Capossela
Hailing originally from Boston, which is also the location of Formlabs’ HQ, Capossela will contribute marketing and communications expertise as the company continues delivering new solutions and materials to Formlabs customers.
“I’ve seen the potential of 3D printing firsthand. Formlabs is a standout in the 3D printing industry with a growing, innovative ecosystem of printers, software, accessories, and materials that will advance adoption of the technology,” said Capossela. “I’m excited to join the Formlabs board as the company continues on its impressive growth path.”
This addition comes amid recent launches from Formlabs, with the company adding new Silicone 40A and Alumina 4N resins to its lineup of 45 proprietary materials alongside the Fuse 1+ 30W Starter Package, which makes SLS 3D printing affordable at $24,999.