Careers in AMMetal Additive Manufacturing

Michelle Sidwell joins Velo3D as EVP of Global Sales and Business Development

In this role she will guide the company’s sales strategy as it scales revenue and drives adoption of its metal 3D printing technology

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Michelle Sidwell has joined Velo3D, a leading metal additive manufacturing technology company for mission-critical parts, as Executive Vice President of Global Sales and Business Development to support the company’s growth objectives and lead its sales and business development teams. With more than 20 years of experience in technology sales and leadership positions supporting businesses bringing transformative technologies to market, Sidwell is well-positioned to help Velo3D continue its significant growth.

Michelle Sidwell joins Velo3D as EVP of Global Sales and Business Development. In this role she will guide the company’s sales strategy.
Michelle Sidwell, Executive Vice President of Global Sales and Business Development at Velo3D

Since becoming a public company in September 2021, Velo3D has scaled its revenue by approximately 400% – from $7 million in Q2 ’21 to $28 million in Q2 ’23. By bringing on Sidwell, who has extensive experience scaling revenue at companies like Salesloft, Adobe, and Yext, the company aims to maintain its growth, secure new customers, and identify expansion opportunities with existing accounts.

“We’re thrilled to have Michelle join the company and are confident that her wealth of knowledge and experience will help us maintain our growth rate to become the largest in our industry based on gross sales,” said Benny Buller, Co-founder and CEO of Velo3D. “She brings extensive experience launching new products into market, streamlining sales processes, growing revenue, and working with customers to find solutions to their problems – which is exactly what we need as a company.”

Before joining Velo3D, Michelle Sidwell was the SVP of Global Enterprise Business at Salesloft, focusing on revenue growth and sales excellence. Salesloft provides sales teams with an AI-powered revenue workflow platform that can improve the sales process for users. She also spent nearly five years at Yext – helping the company grow from a revenue of $60 million to $300 million over a period that includes when it became a publicly traded company. She also held sales and leadership roles at Adobe, Persado, and Walsworth.

“Over the course of my career, I’ve been fascinated by technologies that aren’t just changing the world, but changing the future, just like Velo3D’s additive manufacturing technology is doing in some of the most innovative industries in the world,” said Sidwell. “It’s impressive to see what Velo3D has accomplished over its lifetime. The growth achieved by the sales team is extremely impressive and I’m looking forward to working with the brilliant team to continue to scale the business and help our customers with their biggest engineering challenges.”

Velo3D was founded in 2014 to help engineers manufacture their most challenging designs using metal 3D printing. The company began shipping its Sapphire printers in 2018 – scaling to $15 million in sales in 2019. In 2021, the company began shipping its large-format Sapphire XC printer, which has quickly become one of its most popular products. According to analyst firm CONTEXT, Velo3D is now the second largest provider of laser powder bed fusion metal 3D printers in the world and, by bringing on Sidwell, the company aims to continue this growth.

As EVP of Global Sales and Business Development, Sidwell will be responsible for leading the Velo3D sales team across North America, Europe, Asia, and Australia. She will also oversee the company’s business development team, which works with engineers in various industries to identify opportunities where metal 3D printing can transform their manufacturing processes – connecting them with the company’s network of contract manufacturers.

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Edward Wakefield

Edward is a freelance writer and additive manufacturing enthusiast looking to make AM more accessible and understandable.

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