3D Printed FootwearAcquisitions, Mergers & PartnershipsMass Customization

HP and Superfeet team up with New Balance to 3D print custom insoles

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3D printing company HP Inc. has announced a collaboration with insole brand Superfeet and sportswear company New Balance. Together, the companies will produce and market customized 3D printed insoles based on customer’s biometric data.

HP and Superfeet have worked together in recent years to accelerate mass customization in the footwear industry. In 2017, the partners teamed up with Brooks Running Company to create tailored sneakers using the FitStation powered by HP platform. They have also worked with others, including Steitz Secura. Now, sportswear giant New Balance is teaming up with the partners to utilize HP’s Fitstation and Multi Jet Fusion technologies.

“Together with partners like Superfeet we are helping the world’s leading footwear companies take full advantage of digital manufacturing, create innovative designs, improve workflows, and deliver individualized products,” explained Philipp Jung, General Manager & Global Head of Vertical Industries & End-to-End Applications, 3D Printing & Digital Manufacturing, HP Inc. “Improving efficiency, enabling sustainable impact and expanding production applications is critical to transforming industries. From consumers to elite college and professional athletes, we are committed to work with our partners and customers to deliver game changing footwear.”

HP New Balance Superfeet collab

Fitstation powered by HP is an end-to-end 3D footwear solution that combines 3D scanning, dynamic gait analysis technology and 3D printing to create bespoke footwear and insoles. The technology uses biometric data to generate optimized footwear designs, which are then brought to life using HP’s Multi Jet Fusion technology and materials such as Ultrasint TPU (by BASF).

“Once again, we are working closely with HP to help drive the footwear industry forward,” said John Rauvola, CEO and President of Superfeet, Inc. “We share a vision to not only disrupt an industry, but to have a positive impact on people’s lives. HP innovation is critical to our ability to provide one-of-a-kind comfort and support for people around the world.”

Working with New Balance, HP and its partner Superfeet will produce customized insoles for clients. Customers can take advantage of the offering by visiting select New Balance stores equipped with HP Fitstation and Volumental solutions. The custom insoles, sold under the brand New Balance Stride 3D insoles, will be available in three collections: Running, Sport and Casual. The insoles are now available in the United States and Canada.

In addition to announcing the new collaboration with Superfeet and New Balance, HP is also preparing to showcase its footwear technologies at ISPO Munich next week. There, HP will display a range of materials and technologies for the footwear market as well as demonstrate its Fitstation platform.

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Tess Boissonneault

Tess Boissonneault is a Montreal-based content writer and editor with five years of experience covering the additive manufacturing world. She has a particular interest in amplifying the voices of women working within the industry and is an avid follower of the ever-evolving AM sector. Tess holds a master's degree in Media Studies from the University of Amsterdam.

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