Goodyear’s “Fast Is In Us” campaign puts 3D printed hypercar at the center
The Eagle tire family's global relaunch features the Czinger 21C, a vehicle whose 3D printed structure helped redefine what high-performance manufacturing can achieve
Goodyear launched its “Fast Is In Us” global marketing campaign on May 1, 2026, positioning its Eagle performance tire family as the choice for drivers serious about performance. Among the campaign’s central visual assets is the Czinger 21C, a hypercar whose chassis and structural components were produced almost entirely through additive manufacturing using the Divergent Adaptive Production System (DAPS).
The choice of the 21C is not incidental. The Czinger 21C holds multiple production car speed records and achieves its performance in large part because its 3D printed structure — produced by Divergent Technologies — is optimized for weight and stiffness in ways that conventional manufacturing cannot replicate. The car’s body and chassis nodes are designed algorithmically and fabricated using DAPS, Divergent’s end-to-end digital manufacturing platform, which integrates topology-optimized design, additive manufacturing, and automated assembly into a single software-defined workflow.
DAPS made it possible
Divergent Technologies, founded in 2014 and valued at $2.3 billion following a $290 million Series E raise in September 2025, developed DAPS as a platform capable of producing complex structural components faster and at lower cost than traditional methods. The Czinger 21C was its most visible proof of concept in automotive: a road-legal hypercar built with a level of structural complexity that stamping, casting, or CNC machining would make prohibitively expensive or physically impossible.
The platform has since expanded well beyond automotive. Divergent now holds contracts with General Atomics, Lockheed Martin, Raytheon, and Triumph Group to produce aerospace and defense components at scale. As of mid-2025, the company had introduced more than 200 new aerospace and defense part numbers in a single six-month period, bringing its total to over 600 unique parts across industries.
Performance as a language
Goodyear’s campaign, created with Publicis P1T Crew and led creatively by BBH USA, debuted at the Kentucky Derby and will extend through events including the 24 Hours of Le Mans. Its framing around the Eagle tire family — which includes the Eagle F1 Asymmetric 6, Eagle F1 SuperSport, and Eagle F1 All Season — draws on over four decades of involvement in motorsport.
“Eagle has more than four decades of credibility in performance and racing, and Fast Is In Us puts that legacy back to work,” said Mark Stewart, Chief Executive Officer and President of Goodyear.
The inclusion of the Czinger 21C in campaign imagery connects two industries where additive manufacturing has moved from novelty to production reality. For VoxelMatters readers, the pairing illustrates something beyond a marketing alignment: a 3D printed vehicle setting outright performance records is now credible enough to anchor a global tire brand’s performance identity.
