Consumer ProductsDesignSports

Formula 1 launches 3D printed F1 Fragrance collection with designer Ross Lovegrove

Collector bottles 3D printed in metal, mass produced versions using Carbon technology

Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community.

F1 – yes the same Formula 1 circuit where state of the art vehicles race at 300+ Km/h – is launching an official new F1 Fragrance brand using 3D printed bottles. Inspired by Formula 1, arguably the pinnacle of motorsports, the collection was created by Designer Parfums and designed by Ross Lovegrove to convey the excitement, passion, technology and dynamism of Formula 1. The products will go on sale next year.

That the packaging industry – including perfume bottle prototyping – is a major adopter of 3D printing is well known. It is also well known that Formula 1 is a major first adopter of 3D printing for production parts, with dozens of application cases that have now been made public. Ross Lovegrove is also a great fan of 3D printing, having proposed a unique 3D printed stool at Milan Design Week in 2018. Now all these 3D printing adopters have come together in this fascinating and unique product.

“We are extremely excited to be working with Designer Parfums to unveil our new fragrance collection,” said Ellie Norman, Director of Marketing & Communications, Formula 1. “The unique fragrances and bespoke F1 inspired bottles embody the dynamic qualities of the sport, and are planning to launch the full collection early next year”.

The advanced engineering of Formula 1, organic lines and principles of form, provided a richness of references for Ross Lovegrove, who designed the three 3D printed works of art to mark the launch of the collection. In this case 3D printing was considered to be the obvious and only route to emulate and embody the spirit of F1.

“We are leveraging the sport’s heritage and principles to build a unique fragrance brand that merges
a highly legitimate approach to the perfume world with the core values of Formula 1. Being the first fragrance brand to utilize 3D printing is a huge achievement, and we look forward to pushing this even further in future years when we will offer consumers the ability to create their own customized designs,” said Dilesh Mehta, Designer Parfums Chairman & CEO.

Priced up to $10,000, these limited edition works of art, with the collection of five interchangeable fragrances will are available only at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019 (29th November – 1st December 2019) and then limited to 100 pieces that will be released over the course of 2020.

In fact, this is just the beginning for 3D printing and Designer Parfums: mass production is next: From April 2020, these fragrances will start reaching retailers globally. This time designer Ross Lovegrove will use the digital light synthesis 3D printing technology from Carbon, creating an intricate and stunning technopolymer resin-based exoskeleton to house the fragrance bottle. These will be available starting at $250 RRP available at select retail.

F1 Fragrance


Composites AM 2024

746 composites AM companies individually surveyed and studied. Core composites AM market generated over $785 million in 2023. Market expected to grow to $7.8 billion by 2033 at 25.8% CAGR. This new...

Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites and, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services


Join our 12,000+ Professional community and get weekly AM industry insights straight to your inbox. Our editor-curated newsletter equips executives, engineers, and end-users with crucial updates, helping you stay ahead.