Lamborghini and the Adoption of Digital Manufacturing

Lamborghini is well-known for the speed and exclusivity of its super cars and super sports utility vehicles. The Italian manufacturer is also known for introducing new technologies and product development solutions.

The procurement team at Lamborghini identified Digital Light Synthesis as a validto digitally manufacture vehicle components. In 2019, the R&D team at Lamborghini redesigned a variety of parts to produce lightweight, durable, end-use components with EPX 82 material including a textured fuel cap and an air duct clip for the Lamborghini Super SUV, the Urus.

After seeing the success the initial parts produced and the advantages of digital production, the procurement and R&D teams partnered together once again and made the business case for the expansion of their 3D printing capability. The Sián FKP 37, Lamborghini’s first hybrid production car, now features digitally manufactured central and lateral dashboard air vents.

In this webinar, Edoadro Trabace, Procurement Lead at Automobili Lamborghini, Jacopo Bardocci, R&D Lead for Additive Manufacturing at Automobili Lamborghini, Gabriele Grezzana, R&D Engineer  at Automobili Lamborghini,, and Norik Elchibegian, Director of Enterprise Partnerships at Carbon, talk about the importance of reducing time to market and the power of internal partnerships to push forward innovation and make better parts faster.