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Cubee launches the industry’s first “record label” for 3D designers

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3D model marketplace Cubee is launching CubeeRecords, presented as the “first-ever ‘record label’ for 3D printing designers”. A full talent representation suite, aimed at maximizing intellectual property monetization of 3D printing designers.

The Label is an extension to Cubee’s existing platform of tools and solutions to help launch, operate and grow made-on-demand 3D printing businesses. Cubee currently serves over 2,400 3D print shops & 3D printed product retailers in over 50 countries with an umbrella of products. Recently, they have decided to “double down” on representing 3D artists and offering high-quality, end to end commercial licensing services for their products.

“The idea behind CubeeRecords came after over two years of 3D printing design commercialization. We were shocked by the 3D printing ecosystem’s staggering inability to properly compensate designers for their work.” said Cubee CEO, Uriah Meadan. “We already had the infrastructure to support the distribution, sales, marketing and manufacturing of 3D products, so strengthening the bond with designers under a record label model made perfect sense.”

Cubee launches Cubeerecord, presented as the industry’s first “record label” for 3D designers to maximize IP monetization

Commercial Licensing – reimagined

CubeeRecords was soft-launched in February with a commercial licensing service named “Hive”, providing access to curated interior design collections. They are already representing some of the strongest designers in 3D printing, and onboarding more.

Amongst the 3D designers represented by CubeeRecords are renowned artists such as the award-winning Boem Brand, Gazzaladra Design, 3D Mini World, dgemily and more. Commercial licensing of curated catalogs by these designers are already serving hundreds of 3D printing businesses and retailers worldwide, with more onboarding every day.

CubeeRecords goes beyond simply providing licensees with commercial access to STL files. They also include business-enabling services and solutions, such as ready to use marketing assets, technical support, business advisory and a global peer-community of business owners.

“The Commercial licensing business model is based on the licensee’s commercial success”, added Uriah, “we’ve worked very hard on aligning the interest of Cubee, the Designers and the Licensees to incentivise everyone to work together in making the platform sustainable.”

Licensees have a higher chance to succeed

The key component of CubeeRecords’ commercial licensing service “Hive”, is the exclusivity of each designer’s collections and the royalty system that compensates designers fairly for every sale made.

“By collecting royalties, Cubee has made it possible for me to focus on quality of sellers instead of quantity,” added Gazzaladra, one of the leading 3D designers on all STL repositories. Commercial licenses for the Gazzaladra Catalog are limited and selective to only 50 sellers worldwide. “This way, I am able to better protect my designs and prevent market saturation that could lead to devaluation. Cubee also reduces my management overhead and gives me and my sellers a great framework for cooperation. Basically, my licensees have a much higher chance to succeed, my workload is reduced, and my revenue potential is far greater.”

Ales Boem, owner and creator of the acclaimed Boem Brand, had also decided to put his commercial catalogs now exclusively through Cubee, making it possible to sell products that have been awarded and published in Design magazines across the world.

His new and signature Embodied Ideas collection has been making waves with an original style that elevates FDM printing technology to levels of High-end design. “We started licensing our products from the beginning, but providing proper support for my designs is extremely complex and time-consuming. Till now, I’ve been doing it without a proper royalty system and without monitoring the distribution. Cubee manages everything from sales funnel to access control, to licensee due diligence and copyright enforcement. With their support system for my commercial licenses, I can focus on creating even better products.”

Cubee launches Cubeerecord, presented as the industry’s first “record label” for 3D designers to maximize IP monetization

Building brands of consumer-facing 3D prints

Similar to the Music industry’s A&R, CubeeRecords signs high-potential designers and incubates them toward commercial success. “We are now in a position where Cubee plays a key role in the launch and prosperity of designer brands.” Says Oded Kishik, Co-founder and COO of Cubee. “Our focus on building high-value 3D brands brings the 3D printing ecosystem much closer to its objective of local, responsible and zero-waste manufacturing of consumer goods at scale.”

3D printing industry veteran and board advisor to Cubee, Benoit Valin, also comments, “CubeeRecords’ efforts in growing 3D-printing-only designer brands and making them financially viable is not only fair and a great business opportunity, but marks a key inflection point in the industry’s history and a major step in public acceptance of 3D printed consumer-facing products at scale.”

CubeeRecords is currently onboarding designers and making commercial licenses available through Cubee’s website. Cubee is based out of Los Angeles and Tel Aviv.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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