Continuum Powders appoints Renette Youssef as new CMO
She previously served as Chief Marketing Officer at Velo3D, where responsible for quadrupling the company’s revenue
Continuum Powders, a producer of high-performance, sustainable metal powders, has appointed Renette Youssef as the company’s new Chief Marketing Officer. This addition to the team comes shortly after Rob Higby joined as Chief Executive Officer.
Renette will be responsible for strengthening Continuum Powders’ brand presence, enhancing customer engagement, and driving lead-generation efforts. Additionally, she will lead the company’s branding and messaging around sustainable metal powders being the future of advanced manufacturing versus constrained and limited virgin metal feedstocks. By leveraging data-driven marketing strategies and fostering strong industry partnerships, she aims to expand the company’s market reach and solidify Continuum Powders’ position as a leader in the industry.
”I am honored to join Continuum Powders and excited about the opportunity to work with such a dynamic and innovative team to drive growth,” said Renette Youssef. “I look forward to leveraging my experience in strategic marketing and brand development to drive our company’s growth and enhance our global market presence.”
With more than 15 years of experience in building successful technology brands, Renette is known for her strategic vision, innovative leadership, and dedication to reshaping brand-audience connections. She has deep expertise in transforming and maturing brands to reach new audiences and capture market share in emerging industries, including elevating a tech brand’s revenue to more than $100+ million and redefining market expansion strategies. She has joined Continuum Powders from Velo3D, where she served as Chief Marketing Officer and was responsible for quadrupling the company’s revenue.
“Renette is an absolute marketing superstar with a unique ability to effectively articulate game-changing, next-generation technology offerings,” said Rob Higby, CEO of Continuum Powders. “Continuum has been converting advanced manufacturing thought leaders to our OptiPowder offerings on a daily basis based on our powder quality, our service level, and our unmatched carbon reduction story. Renette is the ideal person to lead Continuum Powders and our industry, as we realize the fundamental benefits of reduced cost, tax and carbon credits, and reducing the carbon footprint, that Continuum’s offerings enable for each of our customers.”
