Visual Marketing
By introducing 3D printing technologies to visual marketing, companies are now able to create large and small visual advertising products that are not just images on a wall but real 3D representations of a product, often supersized. This has become possible with the emergence of more affordable, large format 3D printing technologies, including filament extrusion and – even more so – Massivit’s unique gel dispensing technology.
Because marketing models don’t need to be durable or possess particular mechanical properties, the quality of the materials used is irrelevant. Materials need to be first and foremost affordable and fast do print. By cagtering to these two primary demands, a few 3D printer manufacturers which also include HP and its full color 3D printing systems, have effectively created a new segment of 3D printing and marketing.
Key adopters in this segment are 2D digital printing services and studios that decide to venture into offering 3D capabilities. This transition is not an easy one, as physical 3D representations present a series of challenges that need to be overcome in terms of assembling and finishing a product, however more than a few companies around the world have already begun to embrace this revolution and the results have often been quite stunning.
In this AM Focus, we will examine some of these fascinating marketing projects and the potential of this new vertical segment of the additive manufacturing industry, with contributions from some of the key players in this field.
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3D Next Level, a Netherlands-based large format 3D printing specialist, has purchased Photocentric’s Liquid Crystal Titan 3D printer, one of the largest LCD 3D printers in the world. Titan enables…
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Massivit 3D Printing Technologies (TASE: MSVT), a leading provider of large-format industrial 3D printing systems, is showcasing the Massivit 5000 large-scale 3D printer at IAAPA Expo Europe in Vienna, Austria…
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Signify, a world leader in lighting, has successfully completed the final stage of its project with Seoudi Supermarkets, one of the largest and oldest retail chains in Egypt – implementing…
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The Casinos Austria, one of the largest casino operators in the world, and Austrian Lotteries Group has commissioned Philipp Aduatz, a Vienna-based designer that creates limited-edition, sculptural yet functional objects…
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Cast members of ITV’s Emmerdale soap opera have been printed as full-color 3D printed models on the Mimaki 3DUJ-553 printer, for a trailer that aired in the weeks prior to…
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Lexus, adidas, adidas’ S.E.E.D (School for Experiential Education in Design), Calty Design Research, and 3D printing company, Carbon, have partnered to create an all-new Lexus RX 500h F SPORT –…
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Mimaki’s 3D printing business has been intertwined with Israeli technologies from the start. The Japanese company is a leader in large format 2D inkjet technology just like many of the…
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Anouk Wipprecht, one of the best-known tech-fashion designers making intensive use of 3D printing technologies, has worked with “bionic” singer Viktoria Modesta on the latest Rolls Royce Campaign. Anouk has…
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One Piece manga fans had a chance to get interactive with their favorite One Piece characters 3D printed in huge sizes for the publication’s 20th Anniversary celebrations. Fans used the…
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Perhaps one of the most exciting developments in the field of visual communications is the adoption of large-format 3D printing. The power of this technology to wow audiences and draw…
