Remember the Barilla 3D printer? What remains of that is the memory of a great experiment and an even greater marketing stunt. Now BluRhapsody, a spin-off project born from Barilla’s R&D research, aims to create a service for chefs and events selling customized 3D printed pasta. Based in Parma, it is the first startup from Blu1877. The Blue Rhapsody website should be online by the end of November/early December.
Led by CTO Antonio Gagliardi, BluRhapsody – whose founders were among the winners of the Barilla SmartPasta contest organized by Desall – seeks to introduce a commercial “pasta 3D printing service” focused on “pasta of excellence, designed to surprise both the eye and the palate”.
The base product consists of a selection of top-quality durum wheat semolina carefully crafted and always kneaded in small amounts, which ensures perfect texture. Technological innovation implemented in this project has become a tool for shaping imagination: it is in the hands of the artist, who draws inspiration from nature and creates shapes. With its surprisingly new appearance, the pasta is thus ready to become a tool in the chef’s hands and to become a work of art.
SALIX is BluRhapsody’s most suitable pasta shape, to be filled and decorated, as it elegantly displays all its ingredients. It’s perfect with a creamy base and eye-catching ingredients. In fact something remained of the original Barilla experiment. The prize-winning VORTIPA shape was 3D printed by BluRhapsody with Romanesco broccoli florets, marinated anchovies, and chili pepper.
*This post was modified on November 29th, 2017, to reflect that BluRhapsody is a spin-off project born from Barilla’s R&D research which aims to create a service for chefs and events selling customized pasta3D. Based in Parma it is the first startup from http://www.Blu1877.com. The Blue Rhapsody website should be online by the end of November/early December.