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Axtra3D appoints new revenue team and expands into Japanese market

Hybrid PhotoSynthesis (HPS) pioneer welcomes three 3D printing industry veterans

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Axtra3D, the North Carolina-based additive manufacturing company behind Hybrid PhotoSynthesis (HPS) technology, has made significant progress since its founding in 2021. At the time, the company’s aim was to commercialize its HPS process, and it has since raised millions in funding, opened a new HQ in Charlotte (this is on top of a subsidiary in Italy) and successfully launched the Lumia X1 3D printer based on the HPS process. Now, the company is taking another next step ahead by appointing 3D printing veterans Greg Elfering, Andreas Tulaj and Steffen Reinfurth to its revenue and growth team, as well as entering the Japanese market.

The incoming leadership appointees will spearhead the company’s newly restructured revenue and growth team, leveraging their respective experience and expertise to take the company to the next level. Greg Elfering, who is Axtra3D’s new EVP of Global Revenue, has worked in the additive manufacturing industry for two decades, holding sales and revenue positions at 3D Systems, Stratasys, UltiMaker and HP. In his new role, he will lead global sales and revenue operations with a focus on building strong reseller channels around the world and acquiring strategic accounts.

Andreas Tulaj, for his part, is coming on board at Axtra3D as Senior Vice President of the team, bringing his 25+ years of experience in the industry in senior sales roles at 3D Systems, Concept Laser, GE Additive and Carbon. Tulaj will be responsible for developing reseller channels and sales in Europe. Steffen Reinfurth has been hired as the new VP of Global Dental Revenue. Dental represents an important vertical for Axtra3D and its high-resolution resin technology and Reinfurth will leverage his two decades of experience working Dentsply, Concept Laser, GE Additive and Carbon to lead growth in this promising market.

Elfering, Tulaj and Reinfurth are not the only recent leadership hires at Axtra3D: in March, the company welcomed Rajeev Kulkarni as its Chief Strategy Officer. Prior to joining the Axtra3D team, Kulkarni served as Vice President of Strategy and Corporate Development at 3D Systems.

Axtra3D Japan expansion

“Our team feels very fortunate and proud to scale our revenue and growth team with these highly capable 3D printing veterans and strengthen our commitment to growth,” commented Gianni Zitelli, Axtra3D CEO. “It helps develop Axtra3D’s path toward sustainable growth as its technologies become more entrenched in global installations. Their proficiency will help our customers effectively apply the HPS and TruLayer value propositions into their operations and business models. This is particularly important as we grow our reseller channel footprint and offer our Axtra Solutions and Axtra Access business models: one that provides our customers with fully tuned, complete solutions and the other that supports their business need to experiment with newer materials and applications.”

Axtra3D has also broken into a new global region with the installation of multiple Lumia X1 systems in Japan. These installations have been facilitated by Tokyo-based distributor DMM LLC 3D Print Department, which partnered with Axtra3D.

“As a leading service bureau in Japan, we take pride in being the first to introduce HPS technology to the Asian market,” said Yu Inoue, Deputy Department Manager for DMM, 3D Print Department. “We have observed strong demand among Japanese manufacturing clients, especially in mold applications that require ceramic-like materials and end-use solutions. To support innovation in Japanese manufacturing, we are committed to promoting the Lumia X1 through distribution and service offerings. Its seamless integration of throughput, fidelity, and print reliability surpasses other SLA and DLP technologies.”

Axtra3D’s HPS technology has brought something new to the industry: a resin-based 3D printing process that features the strengths of both SLA and DLP technologies, including scalability, quality, production speed and consistency. This has been achieved thanks to the combination of an SLA laser and a DLP image generator in its HPS system. Both exposure techniques work simultaneously, with the projector curing most of the 3D model cross-section and the laser curing the contours with greater precision. This enables the speed of DLP with the precision of SLA. Axtra3D has also commercialized the patented TruLayer Technology, which  minimizes inter-layer delays using three sensors embedded below the printer’s membrane.

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Tess Boissonneault

Tess Boissonneault is a Montreal-based content writer and editor with five years of experience covering the additive manufacturing world. She has a particular interest in amplifying the voices of women working within the industry and is an avid follower of the ever-evolving AM sector. Tess holds a master's degree in Media Studies from the University of Amsterdam.

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