Aniwaa pivots to B2B marketplace model for industrial AM solutions
In addition to its new website, brand identity, and headquarters
Aniwaa has officially launched its new website and brand identity – pivoting to a B2B marketplace model. The company aims to radically simplify the AM buyer’s journey by building the first marketplace dedicated to AM solutions. Aniwaa has refined its one-stop-shop approach to connecting professional buyers with AM suppliers, by offering comprehensive product catalogs, comparison tools, and informative content, in a centralized and fully redesigned interface.
“Industrial AM systems continue to be a fast-growing market. Many professional applications are reaching maturity and we’re seeing strong untapped potential overall,” he says. “But the technology is still complex and new hardware is being released almost daily, creating a highly fragmented market and making it difficult for potential buyers to make an informed choice. Our marketplace helps companies identify the right solutions for their projects and seamlessly connect them to trusted suppliers,” said Pierre-Antoine Arrighi, Aniwaa’s co-founder, who worked with additive manufacturing for more than 10 years throughout his academic and professional career.
As professional buyers expect more convenient purchasing experiences and B2B marketplaces become more prevalent across most industries, the Aniwaa team is betting that the additive manufacturing sector will not be the exception. Post-COVID, where remote interactions and buyer’s journeys increasingly take place online, Aniwaa is bridging the gap between buyers and suppliers, with a marketplace specifically designed for industrial additive manufacturing solutions.
“We believe the professional buyer’s journey is moving online fast, including in AM,” said Martin Lansard, Aniwaa’s CEO and co-founder. “Our goal is to facilitate every step of this journey not only for buyers – with innovative features like sample ordering or VR/AR product demos – but also for suppliers and manufacturers aiming to build their brands and generate qualified leads. We’ve been called an online trade show, open 24/7/365 by some of our users and we think they’re spot on!”
From the perspective of the end-user, beyond its new logo and visual identity, Aniwaa’s platform has undergone numerous UI and UX improvements such as a more intuitive navigation menu, revamped product catalogs, and a powerful new search engine, to name a few. The team has also unveiled its post-processing catalog, a resource already covering over 100 products. For suppliers, the company has introduced subscription plans to enable AM brands to manage their presence and generate leads in the marketplace.
In addition to all of this, Aniwaa was selected, in June 2022, to join Technocité, in Bayonne, a leading incubator for industrial startups in the French Basque Country. As a result of this, the company has moved to its new headquarters to Technopole Pays Basque, a2 technological ecosystem focused on advanced manufacturing.