AML3D has signed a value-added reseller agreement (VAR) with Phillips Corporation – specifically targeting the US Federal Government sector. Phillips is a leading service provider and manufacturing reseller partner to the United States Federal Government and is now a reseller of AML3D’s ARCEMY systems. The agreement focuses exclusively on selling ARCEMY systems to the United States Federal Government, including the US Navy, Airforce, and Army.
AML3D’s US sales team will work with Phillips’ federal sales division to co-sell and leverage Phillips’ long-standing relationships with the US Department of Defence to accelerate the development of a US ARCEMY sales pipeline. The Phillips federal team will be upskilled to enable Phillips to provide depth in frontline ARCEMY service and support in the US alongside the AML3D team.
The Phillips VAR agreement will run for an initial term of 18 months and is renewable after this. Under the agreement, AML3D will not pay a distribution fee to Phillips. However, Phillips, through this reseller agreement, will achieve a margin based on the difference in price between the sale price to the end customer and the ARCDMY wholesale price. All other terms are standard for an agreement of this nature.
The significance of this announcement is the entry of the parties into an exclusive resale agreement for the US Federal Government sector for the initial term that focuses on developing sales opportunities in the United States for AML3D’s ARCEMY systems. Recent announcements relating to the development of the AUKUS defense partnership between the US, Australia, and Britain, will underpin demand within the US Navy submarine industrial base. The Phillips reseller agreement is non-exclusive in sectors outside of the US Federal Government.
In parallel with supporting Phillips Corporation’s federal sales division, AML3D will continue to invest and build out the company’s direct sales team and technical service capability in the US. AML3D’s sales team will leverage its pre-existing US Defence, Aerospace, and Maritime relationships to build deep, trusted relationships directly with clients, and focus on ARCEMY sales and servicing opportunities similar to the recent sale of an ARCEMY X-Edition 6700 system to support the US Navy’s submarine industrial base.
“I am excited by this important announcement, particularly against the backdrop of the recently announced AUKUS defense partnership. Phillips is the perfect partner to help rapidly scale up ARCEMY system sales through their federal sales division across the United States Federal Government, including all branches of the US Defence forces. Phillips’ deeply entrenched relationships as a long-standing and trusted partner and supplier of manufacturing solutions will allow AML3D immediate access to the US defense sector at scale,” said Ryan Millar, CEO of AML3D. “This is an incredible opportunity to expand our reach and sales presence through a dual-track strategy comprising our direct sales team and our partner Phillips’ federal sales team. Driving adoption of our ARCEMY technology across the US Navy, Airforce, and Army is a key scale-up objective for AML3D. The agreement with Phillips builds on AML3D’s recent success securing a contract to supply an ARCEMY ‘X-Edition 6700’ system to support the US Navy’s submarine industrial base. I look forward to providing further updates as we deepen our presence and partnerships in the US.”
“We are very pleased to join forces with AML3D. Their unique technology and capability add outstanding dimensions to our strong portfolio of additive manufacturing solutions supporting Phillips Federal’s customers throughout the USA’s Defense Industrial Base,” said Alan Phillips, Chairman and CEO of Phillips Corporation. “AML3D’s product line-up is an optimal fit for customers seeking to enter or expand upon their additive manufacturing capability. This is a very exciting time in the rapid evolution of additive manufacturing. We are pleased to be collaborating with AML3D and together being vital contributors to the global additive manufacturing revolution.”