Acquisitions, Mergers & PartnershipsDecision MakersMotorcycles

Aleph Objects Hires Made Agency for Brand Transformation

Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community.

Aleph Objects, makers of the award-winning LulzBot 3D Desktop Printers, has selected Made agency, a marketing enterprise specializing in brand transformation, to develop an overarching brand strategy and creative campaign that highlights the untapped potential of 3D printers.

3D printers are used to great extent in prototyping, education, research, and final-stage manufacturing. But for mainstream consumers, excitement around 3D desktop printing has tapered off from its high mark in 2014.  A flood of low-cost unreliable printers hit the market, causing many consumers to lose interest.  And, when the machines did work, most people used them to print ornamental objects or novelties.

“‘Make Everything’ captures our commitment to manufacturing tools for evolved making,” said Harris Kenny, president of Aleph Objects. “With Made, we found a partner crazy enough to help us share this story and we are excited about challenging users to ask themselves, what can’t they make?”

Aleph Objects bucked this trend, remaining focused on making tools for serious users with applications ranging from turbines to motorcycle parts to more 3D printers. One user recently finished a working homemade electric airplane. Made and Aleph Objects are seizing this opportunity to usher in a new era of making.  With their new brand strategy and marketing campaign, LulzBot has a message for users— “Make Everything.”

“When advanced manufacturing technology, the kind of stuff that’s normally reserved for big corporations, makes its way into the hands of individuals, things start to get interesting,” said Dave Schiff, Founder and Chief Creative Officer of Made.  “Making things you would normally buy completely disrupts consumerism, and it’s gonna happen more and more in the future.”

The first iteration of the campaign is a back-cover ad running in an industry magazine publication. What appears to be a typical ad for a luxury watch, complete with dramatic lighting and brooding male model, is actually an ad for LulzBot 3D printers.  And instead of a call-to-action that involves visiting a local retailer, consumers are directed to for a free downloadable CAD file of the watch featured—easily printable on a LulzBot.

Polymer AM Market Opportunities and Trends

741 unique polymer AM companies individually surveyed and studied. Core polymer AM market generated $4.6 billion in 2021. Market expected to grow to over $34 billion by 2030 at 24.8% CAGR. This new...


3D Printing Media Network is the online trade media portal published by 3dpbm, a leading marketing and market research firm specializing in the AM industry. 3dpbm also publishes the 3D Printing Business Directory, the AM Focus eBook series and the 3dpbm Research AM Market Reports. 3D Printing Media Network was founded with the goal to provide the latest industry news, insights and opinions to a global audience of professionals and decision makers.

Related Articles

Back to top button

We use cookies to give you the best online experience and for ads personalisation. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services