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AddUp Inc moves to Cincinnati

It will now share the BeAM headquarters after acquisition last year

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AddUp, Inc., the US subsidiary of AddUp, a global manufacturer of metal 3D printing equipment and supplier of 3D printed parts, will establish its North American headquarters in Blue Ash, Ohio, at the current location of AddUp’s other US subsidiary, BeAM, Inc. AddUp focuses on Powder Bed Fusion (PBF) technology while BeAM focuses on Direct Energy Deposition (DED). The two companies will form one operating unit reporting to Ken Wright, currently president of both companies.

“We are excited to base our metal 3D printing operations in the Cincinnati area,” said Dr. Ken Wright, president of AddUp, Inc. and BeAM. “There were a number of good locations from which to choose, but we selected southwest Ohio based on its strong manufacturing heritage, access to a talented workforce, proximity to industrial and government partners in metal 3D printing, and enthusiastic support provided by the State of Ohio.”

As part of its plan to centralize its operations in Blue Ash, AddUp will move machines and equipment from its operation in Greenville, South Carolina. The company will also create 25 new jobs and invest $12.5 million in Blue Ash over the next three years, driven by the expansion of the metals 3D printing market along with increased investment in product development and sales channels on the part of AddUp’s investors, Michelin and French industrial group Fives.

AddUp Inc moves to Cincinnati

“The additive manufacturing industry is expected to more than double in the next four years and the Cincinnati region is primed to play an important role, thanks to AddUp, Inc., and other innovators already doing business here,” said Brandon Simmons, vice president of project management, REDI Cincinnati. “The partnership between JobsOhio, the City of Blue Ash and the Ohio Development Services Agency was key to helping us bring AddUp, Inc.’s growth to Blue Ash. We are excited to collaborate with JobsOhio and other strategic partners to offer talent support to AddUp, Inc., assisting the company in developing a quality workforce.”

The focus of the operation will be to provide 3D metal printing services for AddUp’s US customers in the aerospace, defense, medical, and tooling industries. Five of AddUp’s FormUp 350 printers will be added to the current inventory of BeAM’s Modulo 400 and Magic 800 printers, which will be available for printing services by the end of 2021; and plans are in place for expansion in the following years.

“The City of Blue Ash is excited to become the home for AddUp’s new North American HQ,” said Neil Hensley, City of Blue Ash economic development director. “We would like to thank AddUp for their vote of confidence in our city, as well as our partners REDI Cincinnati, JobsOhio, and the Ohio Development Services Agency for their support to make this project a reality.”

AddUp Inc moves to Cincinnati The location will also be used as a demonstration facility for the redesigned FormUp 350 and Module 400, their flagship PBF and DED 3D Printers, respectively, which will be launched in the U.S.A. sometime in 2021. These products will have expanded capabilities that advance metal 3D printing to the next level of performance.

“AddUp’s decision to choose Ohio for its North American headquarters speaks to the talent, collaboration and manufacturing heritage unique to this state,” said J.P. Nauseef, JobsOhio president and CEO. “Innovations from AddUp continue to advance additive manufacturing technology, and we are confident Ohio is well-positioned be a world leader in this rapidly evolving space.”

In the coming years, AddUp, Inc. anticipates hiring professional and technical staff to operate its facility and to conduct research in process development to further advance metal 3D printing in the areas of productivity and the functional performance of printed parts. AddUp’s job growth and investment are supported with a Job Creation Tax Credit from the Ohio Development Services Agency and additional JobsOhio incentives. The City of Blue Ash is supporting the project with a forgivable loan.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites and, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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