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AddUp appoints Rush LaSelle Chief Executive Officer of North America

He will grow the company's presence by leveraging the strength of its metal additive solutions

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With over 25 years of experience with rapidly advancing manufacturing systems, Rush LaSelle is joining metal 3D printing solutions provider AddUp as Chief Executive Officer of North America, in yet another confirmation of the company’s rapid global growth, especially in the US market.

AddUp appoints Rush LaSelle Chief Executive Officer of North America to facilitate the company’s growth leveraging metal additive solutions
Rush LaSelle, Chief Executive Officer of AddUp North America

Before joining AddUp, Rush LaSelle has worked extensively to expand the industrial reach of production technologies in the robotics, additive and manufacturing industries, holding leadership roles with companies like Fanuc, Adept Technology, and Jabil. Mr. LaSelle joins to facilitate the company’s growth in North America, leveraging the robustness and productivity of AddUp’s metal additive solutions, to enable companies to reach their unique business objectives.

“LaSelle brings with him a powerful commitment to business transformation. His strong leadership coupled with a passion for digital manufacturing will fuel our next stage of growth in North America,” commented Frank Moreau, President of AddUp. “We are confident he will propel the company’s mission to industrialize metal additive manufacturing.”

AddUp is a joint venture between two major French industrial groups, Michelin and Fives, established in 2016 to be an important player in metal additive manufacturing. AddUp is headquartered in Cébazat, France with its North American subsidiary based out of Cincinnati, Ohio. The company manufactures metal 3D printers using both powder bed fusion (PBF) and direct energy deposition (DED) technologies.

“AddUp’s commitment to safer, cleaner and more efficient manufacturing provides a foundation from which its customers can achieve the promise of digital manufacturing,” said LaSelle. “By delivering positive manufacturing outcomes using factory proven systems, AddUp is positioned to assist OEMs, especially those in regulated markets, to participate in the billion-dollar metal additive manufacturing industry. I am tremendously honored to join such a passionate team of professionals who are dedicated to the success of our customers.”

AddUp appoints Rush LaSelle Chief Executive Officer of North America to facilitate the company’s growth leveraging metal additive solutions

The AddUp group also offers part production, POC production, metal AM consulting services, AM training and design for AM, making AddUp a one-stop for metal AM. Its production facilities also provide post-processing treatment including stress relief, heat treatment, machining, finishing and quality control. (EN9001, ISO 9001, ISO 14001)

AddUp Inc, the North American subsidiary, has recently undergone a state-of-the-art renovation to its 20,000 sq. ft. facility in Cincinnati, Ohio. This production facility is equipped with a dedicated additive manufacturing workspace including six PBF and two DED machines, a metallurgical lab, an applications training facility, a post-process machining department, and quality control (ITAR, AS 9100, ISO 9001, ISO 13485*). This production facility and technical services center provides metal AM printing services and support for AddUp’s US customers in the aerospace defense, medical and tooling industries.

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Davide Sher

Since 2002, Davide has built up extensive experience as a technology journalist, market analyst and consultant for the additive manufacturing industry. Born in Milan, Italy, he spent 12 years in the United States, where he completed his studies at SUNY USB. As a journalist covering the tech and videogame industry for over 10 years, he began covering the AM industry in 2013, first as an international journalist and subsequently as a market analyst, focusing on the additive manufacturing industry and relative vertical markets. In 2016 he co-founded London-based VoxelMatters. Today the company publishes the leading news and insights websites VoxelMatters.com and Replicatore.it, as well as VoxelMatters Directory, the largest global directory of companies in the additive manufacturing industry.

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