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3D Alliances launches IMPACT Program focussed on AM growth

Analyzing the performance of top AM company sales partners and creating a playbook for the entire network

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3D Alliances, a 3D printing consultancy firm, has launched its new ‘IMPACT Program’ – aimed at helping companies across the entire AM industry address the challenge of growth. Since the majority of AM companies sell their solutions via sales partners, having a strong and optimized channel network, along with a clear channel management methodology, is crucial for maximizing sales performance. Without a professional and dedicated channel network, potential revenue in specific countries or regions will be missed.

The IMPACT Program focuses on understanding what works well, and why, by analyzing the performance of top sales partners in each network. By identifying the successful practices of these partners, 3D Alliances can create a playbook for the entire network – helping other sales partners improve their working processes and allowing the company to set a clear working plan to maximize performance through sales partners with strong growth potential.

3D Alliances launches IMPACT Program focussed on AM growth - analyzing the performance of top AM company sales partners.

In cases where help is required due to a lack of personnel or expertise, or when facing rapid expansion into new markets, outsourcing channel management to an experienced professional can have a positive impact in a short time. The benefits include accessing expertise, reducing overhead costs, enhanced focus on strategic initiatives, and better tools for tracking performance.

3D Alliances recognizes three different types of AM companies in the current landscape of the industry: startups, scaleups, and market leaders. Startups, typically small companies with 5-50 people, face challenges such as limited sales and marketing resources and difficulties in market penetration due to an insufficient network and lack of channel management expertise. Scaleups, medium-sized companies with 50-150 people, often struggle with growing pains in optimizing their expanding sales and marketing teams and networks and require a more efficient global channel strategy for growth. Market leaders, large corporations with 150-2,000+ people, face the complexities of managing extensive global channel networks and navigating crucial transition periods during leadership gaps.

The IMPACT Program is designed to provide tailored solutions for each of these profiles according to their specific needs. Small startups can gain access to new partners and set the right foundation for managing them properly; scale-ups can use the program to analyze their channel performance and implement best practices; and market leaders can use the IMPACT Program to bridge channel leadership gaps – ensuring continuity and strategic momentum to accelerate revenue and avoid channel performance setbacks.

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Edward Wakefield

Edward is a freelance writer and additive manufacturing enthusiast looking to make AM more accessible and understandable.

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